Have you been considering investing in real estate, but don’t know where to start? Real estate investments can be a lucrative way to generate steady income and build wealth. To make the most of your investment, you need to have a realistic strategy which matches your goals and financial means.

Real estate investing is an exciting potential avenue for investors looking to diversify their portfolio and build long-term wealth. With any type of investment, having a solid strategy can help you increase the success of making a return on your investment.

There are numerous real estate investing strategies that offer returns of varying degrees, with some providing safer returns than others. Whether you’re just getting started or you’re an experienced investor seeking new opportunities, it’s important to understand the various real estate investing strategies available and pick one that best suits your individual needs and goals. In this article, we’ll discuss what these different types of real estate investing strategies include and how they may benefit you.


Real estate flipping is a strategy that can be used by investors to make a profit in the real estate market. It involves buying a property, usually at a discounted price, and then making repairs or renovations to improve its value before reselling it for a higher price. The goal is to buy low and sell high, making a profit on the difference between the purchase price and the sale price.

The process of flipping a property can be done in a variety of ways, including buying a fixer-upper property, buying a property at a foreclosure auction, or buying a property that is in pre-foreclosure. Once the property is purchased, the investor will typically make any necessary repairs or renovations to improve the property’s value and appeal. This could include updating the kitchen, bathroom, or other areas of the home, or even adding square footage to the home.

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After the repairs and renovations are complete, the property is put back on the market for sale. This is usually done through a real estate agent, or by listing the property on the MLS (Multiple Listing Service) and online platforms such as Zillow, Redfin, etc. The goal is to sell the property quickly, for a higher price than what was paid for it.

The real estate flipping can be risky as well as profitable, it depends on the market conditions, location, and the investor’s expertise. It’s important to do proper research and due diligence before investing in any property.

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REITs are designed to give individual investors access to professionally managed, income-producing real estate. They operate similar to mutual funds, in that they allow investors to pool their money together to buy a diversified portfolio of properties. REITs can be focused on a specific property type, such as apartment buildings or shopping centers, or they can be diversified across multiple property types.

One of the key benefits of investing in REITs is the potential for steady income through dividends. REITs are required by law to distribute at least 90% of their taxable income to shareholders in the form of dividends. This can provide investors with a steady stream of income, similar to bonds. Additionally, REITs can also provide the potential for capital appreciation as the value of the properties in the trust increases.

REITs can be publicly traded on stock exchanges, such as the NYSE or NASDAQ, or they can be privately held. Publicly traded REITs can be bought and sold just like stocks, while privately held REITs are typically only available to accredited investors.

REITs can be a good option for investors looking for income and diversification in their portfolio. However, it is important to note that the value of REITs, like any other investment, can go up and down and there is no guarantee of returns. It is always recommended to do your own research and consult with a financial advisor before making any investment decisions.

Real Estate Wholesaling:

Real estate wholesaling is a strategy used by investors to purchase properties at a discounted price and then resell them to another buyer at a higher price. The investor, or “wholesaler,” acts as a middleman, finding properties that are undervalued or in need of repairs and then marketing them to other investors or homebuyers. The goal of wholesaling is to make a profit by buying low and selling high, without actually owning or rehabilitating the property. It is a low-cost, low-risk way to enter the real estate market, but it requires a strong network of buyers and sellers and a deep understanding of the local real estate market.


Crowdfunding real estate investing is a relatively new concept that has gained popularity in recent years. It allows individual investors to pool their money together to invest in real estate projects, such as the development of a new property or the renovation of an existing one.

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Through crowdfunding platforms, investors can browse a variety of real estate projects and choose the one that aligns with their investment goals. They can invest as little as a few hundred dollars, making it accessible to a wide range of investors. The investment can be made in the form of debt, equity or revenue sharing.

In debt-based crowdfunding, investors lend money to the project and receive interest and principal payments over time. In equity-based crowdfunding, investors receive a share of ownership in the property, and in revenue-sharing, investors receive a share of the revenue generated by the property.

Crowdfunding platforms are regulated by the SEC and FINRA, which ensures that the projects are vetted and that investors are protected. However, it is important to note that real estate investing is a high-risk, high-reward endeavor, and investors should do their due diligence before investing.

Crowdfunding real estate investing can be a great way for developers, landlords and real estate companies to raise capital for their projects, and for individual investors to invest in real estate projects that they may not have been able to afford on their own.

House Hacking:

House hacking is a strategy used by real estate investors to purchase a property and then rent out a portion of it to tenants, in order to offset the cost of the mortgage and other expenses. The idea is to live in the property while renting out spare rooms, a basement or other areas, to generate income. This way the tenant’s rent payments help cover the mortgage and other expenses, effectively reducing the investor’s housing costs. House hacking can be a great way for new investors to get their start in real estate, as it allows them to build equity and income at the same time. However, it also comes with some risks, such as the possibility of dealing with difficult tenants and the need for ongoing maintenance and repairs.


Development in real estate investing is the process of improving or building upon a piece of land or property in order to increase its value and generate income through rent, leasing, or sale. This can include activities such as zoning changes, site preparation, construction, and the addition of amenities and infrastructure. Developers are responsible for finding and purchasing a suitable piece of land, securing necessary approvals and permits, preparing the site and building any necessary infrastructure, constructing the structures or improvements, securing financing, and leasing or selling the finished units or buildings. Development projects can range from small-scale renovations to large-scale commercial or residential projects and can be a complex and risky endeavor, but can also generate significant returns for the developer and investors.

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BRRRR Strategy:

BRRRR (Buy, Rehab, Rent, Refinance, Repeat) is a real estate investment strategy that involves purchasing a property that is in need of repairs or renovations, making the necessary improvements, renting it out, and then refinancing the property to pull out cash for future investments. The goal of the BRRRR strategy is to generate cash flow from rental income, as well as to increase the property’s value through the renovations. After refinancing, the investor can use the cash to purchase another property, and repeat the process. The BRRRR strategy can be an effective way to build a real estate portfolio and generate passive income, but it also requires a significant amount of capital and knowledge of the real estate market and renovation process.

Self Storage:

Self storage as a real estate investment strategy is often considered a niche market, but it can be a profitable one. Some key factors to consider when evaluating the potential of a self storage investment include the local demand for storage space, the competition in the area, and the overall economic conditions.

One of the main advantages of self storage investments is that they typically have high occupancy rates and consistent cash flow. This is because people and businesses often need storage space on a long-term basis, so even if one unit becomes vacant, there is a good chance that it will be filled quickly. Additionally, the cost of renting a storage unit is usually lower than the cost of renting a traditional apartment or commercial space, making it more affordable for many people and businesses.

Another advantage of self storage investments is that they can be relatively low maintenance. Unlike traditional rental properties that require regular upkeep and repairs, self storage facilities are relatively simple to maintain. They require minimal staffing and the tenants are responsible for keeping their own units clean and in good condition.

However, like any real estate investment, self storage also carries some risks. One of the main risks is that the demand for storage space may decline in a particular area, leading to a decrease in occupancy rates and income. Additionally, the costs of developing or buying a self storage facility can be high, and the return on investment may not be immediate. It is important to thoroughly research the market and conduct a detailed financial analysis before investing in a self storage property.

About the author 

Susan Parker

Susan is a key member of the REIInsiders team, leveraging her exceptional writing skills and deep industry knowledge to craft informative and engaging content, including articles, blog posts, and other valuable written materials.

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